Andrew Rivkin is the president and chairman of Fluid Music Canada Inc. aswell as its subsidiary Fluid Holdings Inc.

Fluid Music is the world's largest private label music aggregation and distribution company. The Company is managed by a team of successful Internet entertainment entrepreneurs and managers including Andrew Rivkin(Chairman/President) & Lorne Abony (CEO).

The Company monetizes music content acquired from a broad network of producers including: major record labels, independent and emerging artists.

Fluid Music's operating platform is comprised of a unique and diverse portfolio of complimentary music service applications.

The Company's partnership network includes American Idol, Billboard, Sony, JC Penney, Guitar Center, PETCO, and iTunes.